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First affordable car from this premium brand?

10:00 AM Nov 25, 2022 IST | Swaraj Acharekar
first affordable car from this premium brand
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Jeep is a brand that holds a different emotion in the Indian market. Jeep as a brand has positioned itself as a premium brand with cars like the Compass, Wrangler and now, the Grand Cherokee. But Jeep’s next car could be targeted to a more mass-market audience. What will this car be? It could be the Jeep Avenger. In today’s article, let’s talk about this most affordable Jeep car.

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Jeep Avenger details

Affordable Jeep car

In September, Jeep launched the Avenger in Europe. The Avenger is Jeep’s smallest car sitting below the Renegade. It could be the perfect compact car for the Indian market. In Europe, Jeep is first launching the Avenger EV and then the ICE models. Its EV variant gets a 400km claimed range (WLTP cycle).

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Affordable Jeep car – Other details

Affordable Jeep car

It could come to India considering it is also based on the CMP platform like the Citroen C3. If Jeep brings it to India, it could share its 1.2-litre engines with the Citroen C3. However, the Avenger EV makes more sense for the Indian market. By launching the EV, Jeep can lower the taxes without compromising on the length. The Avenger EV could be priced in the ballpark of rivals like the Tata Nexon EV and MG ZS EV.

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Will it come to India?

Affordable Jeep car

So coming to the big question, will it come to India? Jeep has opened bookings for the Avenger in the European market, but Jeep has been tightlipped about its India launch. The Avenger could be the perfect car if Jeep wants to accelerate its momentum in the market. Aggressive pricing could be the icing on the cake. However, we will have to wait for Jeep to confirm anything regarding this affordable SUV.

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